another definition in the dictionary:
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Vertical_Co_ope
shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost. See Co-operative Advertising, Horizontal Co-operative Advertising.
see also:
Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...
another definition in the dictionary:
Questionnaire_P-the trialling of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
Geographic_Vari-area or regional differences used to segment a market.
Arm_s_Length_Pr
the price which various governments force companies to charge to discourage 'dumping' abuses, the ar ...
another definition in the dictionary:
MCA-abbrev. Media Council of Australia
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Monitoring_Time
part of the non-monetary price a consumer pays for a product, the time it takes individual to work o ...
another definition in the dictionary:
Product_Line-a group of products manufactured or distributed by an organisation, similar in the way they produced or marketed, for example, Gillette markets a line of razors and blades, a line of toiletries, a line of pens and a line of cigarette lighters.
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...
another definition in the dictionary:
Field_Sales_Man-a sales manager whose prime responsibility is for the supervision of the sales force in its outside selling activities, generally, the field sales manager will have only minimal involvement in the internal, administrative sales management operations.
Brand_Loyalists-consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscuity, Brand Switching.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
Favorability_Sc-a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.
