another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
CPA-abbrev. Critical Path Analysis.
Vertical_Decisi
management decisions which coordinate the flow of goods and services, title, information, payment and promotion along the channels of distribution.
see also:
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
ASIC-abbrev. Australian Standard Industrial Classification.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
EOQ-abbrev. Economic Order Quantity.
House_Accounts
see Direct Accounts. ...
another definition in the dictionary:
Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.
Sales_Kit-a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explain a particular promotion to retailers, it will usualy include a full advertising schedule..
Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful ...
another definition in the dictionary:
Capital_Items-long-lived business assets (buildings, plant and equipment, etc) of a firm.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
