Marketing Dictionary

another definition in the dictionary:

Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.

Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.

Vertical_Divers

see Vertical Integration.



see also:

Drummers
a nineteenth century term of American origin for a travelling salesperson. ...

another definition in the dictionary:

Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.

Sponsorship-see Corporate Sponsorship.

Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...

another definition in the dictionary:

Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.

Market_Niche-a small but profitable segment of a market unlikely to attract competitors.

Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, ind ...

another definition in the dictionary:

Drummers-a nineteenth century term of American origin for a travelling salesperson.

Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.

Order_Processin
all of the activities related to filling a customer's order - checking the order, prices, terms, cus ...

another definition in the dictionary:

Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..

Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.

Referral_Sellin
selling to customers whose names have been suggested by previous satisfied customers. ...

another definition in the dictionary:

Inbound_Telemar-telemarketing in which a company receives telephone orders and enquiries from customers, often, toll free telephone lines are used. See Outbound Telemarketing.

Marginal_Revenu-the change in total revenue that results from selling an additional unit.


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