another definition in the dictionary:
Receiver-the target of a message in the communication process.
Body_Language-a nonverbal form of communication in which posture, facial expressions, hand movements, etc, convey a message from sender to receiver. See Nonverbal Communication, Kinesic Communication, Proxemic Communication, Tactile Communication.
Vertical_Integr
a strategy for growth in which a company adds new facilities to existing manufacturing or distribution facilities, vertical integration can be either forward or backward. Also called Vertical Diversification. See Backward Integration, Forward Integration. See also Horizontal Integration.
see also:
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Macrosegmentati-the division of a market into broadly defined groups, each with its particular needs and wants, prior to further division or segmentation on the basis of more narrowly defined needs and wants. See Market Segmentation, Microsegmentation.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Persuasive_Adve
advertising intended to persuade (rather than to inform or remind). ...
another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Sales_Wave_Expe-a technique used to test consumer reaction to new products prior to full-scale commercialisation, new products are placed in consumer homes to determine the reaction to them, and the rate at which the products are repurchased is tracked.
Service_Mark
a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does ...
another definition in the dictionary:
Balanced_Produc-a product strategy in which a firm maintains an even combination of new, growing and mature products. See Product Life Cycle
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
