Marketing Dictionary

another definition in the dictionary:

Internal_Inform-a stage in the consumer buying process for a low-involvement product, past experiences with items in this product class are considered. See Low-Involvement Products.

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Vertical_Market

a market for a product that is used in one (or few) industries. See Horizontal Market.

Vertical_Market

an organised, structured and unified distribution channel system in which producer and intermediaries or middlemen (wholesalers and retailers) work closely together to facilitate the smooth flow of goods and services from producer to end-user. See Conventional Marketing System, Administered Vertical Marketing System, Contractual Vertical Marketing System, Corporate Vertical Marketing System.



see also:

Product_Concept
see Product Orientation. ...

another definition in the dictionary:

Gross_Margin-see Gross Profit.

Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called C ...

another definition in the dictionary:

Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier

After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.

Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...

another definition in the dictionary:

Just_In_Time_Pu-see Just-In-Time Inventory System.

Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.

Australian_Asso
an association representing the interests of large marketing companies in the advertising industry. ...

another definition in the dictionary:

Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.

Barriers_to_Ent-see Access Barriers, Market Entry Barrier.

Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...

another definition in the dictionary:

Open_System-any system or enterprise (nation or business firm) that is affected by external forces.

Keep_Out_Pricin-a pricing practice, common in oligopolistic market situations, in which the large companies maintain very low prices to discourage smaller competitors and thus protect their own market shares. See Umbrella Pricing.


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