another definition in the dictionary:
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
Line_Retrenchme-see Product Line Retrenchment.
Videotex
a home shopping technology, an interactive system allowing subscribers to the system to access information about products on their normal TV screens by means of a small computer terminal, and to order items directly. See Home Shopping.
see also:
Brand_Personali
the feeling that people have about a brand as distinct from what the product can actually do. ...
another definition in the dictionary:
ROI-abbrev. Return on Investment.
Population-in marketing research, the total group that a researcher wishes to study, also called the Universe.
Guided_Dreams_
a method of collecting qualitative marketing research data in which respondents are asked to imagine ...
another definition in the dictionary:
Informed_Judgem-the use of the opinions of knowledgeable people to forecast demand and sales.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
another definition in the dictionary:
Adoption-the choice of one product over another.
Brand_Family-See Family Brand.
Mall_Intercept
a type of marketing research interview, typically, respondents are chosen in shopping centres. ...
another definition in the dictionary:
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Commission
a payment made to a salesperson based on a percentage of the value of the goods sold. ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.
