another definition in the dictionary:
Shrinkage-a term used in retailing to refer to the theft of merchandise by customers and employees, measures to control shrinkage include mirrors, video cameras, security guards and alarms that sound when tagged merchandise is carried out of the store.
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
Volume_Analysis
a technique or method of marketing control in which sales volume in dollars or units or physical volume in units is measured over a given period in an attempt to identify underachieving salespeople, sales territories, etc.
see also:
Drive
a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learn ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Outer_Directed_
one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) i ...
another definition in the dictionary:
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Aesthetic_Needs
see Self-Actualisation Needs. ...
another definition in the dictionary:
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
Export_Import_A-an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
