another definition in the dictionary:
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Voluntary_Chain
a group or chain of retailers working together on a non-contractual basis to achieve economies of scale in buying, advertising, etc.
see also:
Self_Liquidator
a form of consumer sales promotion in which money and proof of purchase of a product (package tops, ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Sales_Volume_An
a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, t ...
another definition in the dictionary:
New_Product_Dup-the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Premium_Pricing
see High-Price Strategy. ...
another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Person_Marketin
marketing activity aimed at creating target market awareness, and a favourable opinion, of a particu ...
another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Freight_Charges-transportation costs involved in shipping goods from producer to customer.
