another definition in the dictionary:
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Designated_Mark-See Area Of Influence.
Voluntary_Group
see Voluntary Chain.
see also:
Slotting_Allowa
a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred ...
another definition in the dictionary:
Average_Revenue-a measure used in price setting, calculated by dividing the total revenue by the number of units sold.
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Prospecting_Pla
a systematic approach to finding new customers involving the setting aside of time after allowing fo ...
another definition in the dictionary:
Procurement_Cos-the costs involved in reordering an inventory item, the costs include the cost of processing and transmitting the order as well as the cost of the item itelf.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
DSS
abbrev. Decision Support System. ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Line_Pruning-see Product Line Pruning.
Multiple_Packag
the practice of placing several units of a product (chocolate bars, soups, yogurt, etc) in one conta ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Data_Collection
the activity of gathering facts or information about a subject in a marketing research study. See Ma ...
another definition in the dictionary:
Leads-see Sales Leads.
Counsellor_Appr-see Adviser Close.
