another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Assembly_Market-see Assemblers.
Voucher
a type of consumer sales promotion in which vouchers (or coupons) sent by mail or included in newspaper advertisements, etc. can be exchanged for merchandise to encourage trial of a new product.
see also:
Corporate_Image
advertising aimed at establishing an identity for a firm in the public mind. See Corporate Advertisi ...
another definition in the dictionary:
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...
another definition in the dictionary:
Researcher_Cont-a form of nonprobability sampling in which the researcher selects the respondents in a marketing research study. It may result in researcher bias.
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...
another definition in the dictionary:
Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.
Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.
Routine_Rebuy
see Straight Rebuy. ...
another definition in the dictionary:
Protective_Warr-see Warranty, Express Warranty, Implied Warranty, Promotional Warranty.
FAS-abbrev. Free-alongside-Ship (at port of export).
Installations
a classification of industrial goods which includes land, buildings and major equipment. ...
another definition in the dictionary:
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
