another definition in the dictionary:
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Product_Elimina-the decision to drop a product (for example, in the decline stage of its life cycle) in order to use the costs associated with it to enhance profits or to release resources that could be more effectively used in other ways.
Warranty
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refunded if it is found to be defective within a specified period, if it does not perform the task for which it was intended or if it does not meet the purchaser's reasonable expectations. See Express Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
see also:
Selective_Disto
the perceptual process which occurs when people subconsciously try to make new information fit their ...
another definition in the dictionary:
Commercial-a television advertisement .
Budget_Determin-see Advertising Budget Determination.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Payback_Period
the time taken for a new product to recover its investment cost and to generate profits, used as a m ...
another definition in the dictionary:
Marketing_Intel-information gathered from sources external to the firm for use in decision-making. See Marketing In formation System.
Relative_Advant-the degree to which a new product is superior to an existing one, a major determinant of the rate of adoption of a new product. See Adoption Rate Determinants.
GE_Matrix
see General Electric Strategic Business Portfolio Planning Grid. ...
another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Seminar_Selling
bringing together a number of prospective buyers at the same time for a sales presentation. ...
another definition in the dictionary:
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Heterogeneity-see Variability.
