another definition in the dictionary:
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
a guarantee by a manufacturer that a product will be repaired or replaced or the purchase price refunded if it is found to be defective within a specified period, if it does not perform the task for which it was intended or if it does not meet the purchaser's reasonable expectations. See Express Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Market_Niche
a small but profitable segment of a market unlikely to attract competitors. ...
another definition in the dictionary:
Premium_Pricing-see High-Price Strategy.
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Early_Adopters
the group in a market second only to innovators in the speed with which they adopt a new product. Se ...
another definition in the dictionary:
Per_Capita_Inco-average income per person in a population.
Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.
Desire_Competit
all companies and organisations offering a product that the consumer desires immediately. See Compet ...
another definition in the dictionary:
Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Expected_Return-cepted. Also called the Expected Value Method and Expected Value Analysis.
Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions a ...
another definition in the dictionary:
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.