another definition in the dictionary:
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
in advertising, that part of the audience or readership of a media vehicle which is 'wasted' because it is not part of the target market.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
House_Accounts-see Direct Accounts.
Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.
Deregulation
the complete or partial removal of government control and restrictions relating to a specific busine ...
another definition in the dictionary:
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Aesthetic_Needs-see Self-Actualisation Needs.
Generic_Product
unbranded products identified only by product category. ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
Buyer_Seller_Dy
the two-way flow of communication between buyer and seller. ...
another definition in the dictionary:
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.