another definition in the dictionary:
Command_System-see Planned Economy, Controlled Allocation System.
Brand_Reinforce-activity associated with getting consumers who have tried a particular brand to become repeat purchasers and with attracting new users, brand reinforcement is a key objective of the growth stage of the product's life cycle. See Growth Stage of the Product Life Cycle.
Watch_and_Win_S
a sales promotion in which consumers must watch a particular TV program to hear contest-winning numbers, etc announced in spots during the program. -
see also:
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
Advertising_App-see Advertising Budget.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Continuum_of_Sa
the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficu ...
another definition in the dictionary:
Product_Leverag-see Brand Leveraging.
Marketing_Orien-see Marketing Concept.
National_Market
a marketing manager with the responsibility for the nation-wide operations of a marketing division. ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buy ...
another definition in the dictionary:
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
