Marketing Dictionary

another definition in the dictionary:

ADMA-abbrev. Australian Direct Marketing Association.

Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.

Watch_and_Win_S

a sales promotion in which consumers must watch a particular TV program to hear contest-winning numbers, etc announced in spots during the program. -



see also:

Convenience_Pro
a category of consumer product purchased frequently and with little thought and effort. ...

another definition in the dictionary:

Exclusive_Assor-an assortment strategy in which a reseller decides to carry the product line of only one manufacturer. See Assortment Strategies, Broad Assortment, Deep Assortment, Scrambled Assortment.

Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.

FIS_Pricing
see Free-in-Store Pricing. ...

another definition in the dictionary:

Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.

Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.

CIF_Pricing
see Cost-Insurance-Freight Pricing. ...

another definition in the dictionary:

Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.

Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.

New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...

another definition in the dictionary:

Marketing_Consu-independent marketing specialists hired by companies, usually on a short-term contract basis, to advise on a wide range of marketing matters, including marketing planning and management, marketing research, marketing communications, etc. See Marketing Intermediaries.

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Differentiated_
the division of a heterogeneous market into relatively homogeneous segments so that the needs and wa ...

another definition in the dictionary:

Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.


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