Marketing Dictionary

another definition in the dictionary:

Personality-the distinctive character of an individual, used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment. See Psychographic Segmentation.

Geographic_Orga-the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.

Wearout

see Consumer Wearout.



see also:

Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...

another definition in the dictionary:

National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.

Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.

Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...

another definition in the dictionary:

Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.

Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.

Consumer_Durabl
a classification of consumer products consisting of goods with a long useful life, such as cars, ele ...

another definition in the dictionary:

Limited_Line_Re-a retailer carrying only one line, or a few related lines, but a large assortment of produce. See Assortment Strategies.

Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.

Place_Utility
the value given to a product by virtue of the fact that it is where it is wanted. ...

another definition in the dictionary:

Advertising_All-see Advertising Budget.

Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.

Inventory_Remar
an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of t ...

another definition in the dictionary:

Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.

Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.


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