Marketing Dictionary

another definition in the dictionary:

Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.

Phantom_Freight-a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier. For example, in the base-point pricing approach, a local customer will be charged a phantom freight when the freight charge is calculated from an arbitrarily-chosen, possibly distant, central point. See Base-Point Pricing.

Wearout

see Consumer Wearout.



see also:

Corporate_Logo
a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or orga ...

another definition in the dictionary:

Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.

Demand_Elastici-see Elasticity of Demand.

Parasitic_Adver
advertising by one group which has an adverse effect upon another group. For example, the advertisin ...

another definition in the dictionary:

Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.

Audiotext-a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.

Order_Generatio
advertising, personal selling and sales promotion. ...

another definition in the dictionary:

Perfect_Competi-see Pure Competition.

Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.

Actual_Product
the tangible features of a product, including styling, quality level, features, brand name and packa ...

another definition in the dictionary:

Full_Function_M-see Full-Service Wholesaler.

Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.

Foreign_Currenc
the price of one country's currency expressed in terms of the currency of another country. ...

another definition in the dictionary:

Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.

Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.


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