another definition in the dictionary:
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Asset_Turnover-a ratio used to evaluate the profitability of a firm, net sales in a given period are divided by total assets.
Weighting
a method of rating the degree of importance of a factor or variable.
see also:
Demand_Elastici
see Elasticity of Demand. ...
another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Advantage
see Competitive Advantage. ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Market
all the buyers and potential buyers of a product who profess some level of interest in it and who ca ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Buying_Situatio-see Buy Classes.
Non_Durable_Goo
see Consumer Non-Durables ...
another definition in the dictionary:
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
Alternative_Med-media vehicles, apart from the traditional ones, which are available for promotional purposes, examples of newer alternative media are video catalogs and audiotext. See Video Calalog, Audiotext.
