another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Whiffle_Dust
see Mummy Dust.
see also:
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media plan ...
another definition in the dictionary:
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Promotion_Manag-an individual within an organisation responsible for promotional activities and campaigns.
Process_Materia
a classification of goods bought by organisations for incorporation into a product, the process mate ...
another definition in the dictionary:
Actionability-one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation, actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle. See Accessibility, Measurability, Substantiality.
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Budgeting
the process of financial planning of income and expenditure for the firm's various activities - mark ...
another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Perceived_Risk
see Risk. ...
another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
