Marketing Dictionary

another definition in the dictionary:

Extension_Appro-an approach to global pricing in which a firm sets the same price for its product around the world and expects purchases to pay whatever additional freight and import costs apply. See Adaptation Approach to Pricing, Geocentric Approach to Pricing.

Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.

Whitegoods

a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, etc. See Browngoods.



see also:

Direct_to_Home_
see Direct-Response Selling. ...

another definition in the dictionary:

Canned_Approach-see Stimulus-Response Approach.

Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.

Multiple_Sourci
buying supplies from several vendors so that the risk of any one source being unable to supply is mi ...

another definition in the dictionary:

Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.

Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.

Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...

another definition in the dictionary:

Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.

Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.

Bidding
a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's pr ...

another definition in the dictionary:

Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.

Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.

Services_Sellin
the selling of intangible products. ...

another definition in the dictionary:

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Pre_Ticketing-the practice by a vendor of placing a tag on each product sold listing its particular style, size, colour, etc, the pre-ticketing is designed to make re-ordering easier for a reseller.


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