another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Authorisation-see Brand Authorisation.
a classification of consumer durables which includes refrigerators, dishwashers, clothes dryers, washing machines, etc. See Browngoods.
Close
the critical stage in the selling process when the salesperson attempts to obtain the buyer's commit ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Database_Market-the use of large collections of computer-based information in marketing, the database listings may be reference databases containing information on specific topics, full databases which contain full transcripts of documents or articles being sought, or source databases which contain listings of names and addresses, etc of prospective customers.
Sales_Training
formal or informal coaching in sales methods, product knowledge, and account handling given to a sal ...
another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Person_Marketin
marketing activity aimed at creating target market awareness, and a favourable opinion, of a particu ...
another definition in the dictionary:
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Media_Mix-the combination of media types used to carry the advertiser's message.
Inertia_Selling
a selling practice in which unsolicited goods and services are sent to consumers in expectation that ...
another definition in the dictionary:
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.