another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or industrial buyers in smaller quantities. See Full-Line Wholesaler, Limited-Line Wholesaler.
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Marketing_Perfo-see Marketing Audit.
Knocking_Copy
advertising copy in which one manufacturer compares a product to the product of another, under the A ...
another definition in the dictionary:
Bottom_Up_Appro-a participative approach to planning in which there is involvement at all levels, plans are developed at the lower levels of an organisation and funnelled up through consecutive levels until they reach top management. See Top-Down Approach to Planning.
Brand_Family-See Family Brand.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Eighty_Twenty_P-see Pareto's Principle.
Idea_Generation
the first stage in the new product development process - the sourcing of ideas for new products, imp ...
another definition in the dictionary:
Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
Business_To_Bus-see Industrial Marketing.
Discriminatory_
see Differential Pricing. ...
another definition in the dictionary:
Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.
Australian_Coun-the central body of the trade union movement in Australia, formed in the 1920s to represent the interests of trade unions nationally, its major concerns are industrial relations and wage payments to union members.