another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Wholesaler
a marketing intermediary engaged in buying from manufacturers in bulk to resell to retailers or industrial buyers in smaller quantities. See Full-Line Wholesaler, Limited-Line Wholesaler.
see also:
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
Depreciation_
an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed as ...
another definition in the dictionary:
Scrambled_Merch-see Scrambled Assortment.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
PLC
abbrev. Product Life Cycle ...
another definition in the dictionary:
Organisational_-see Industrial Services.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Return_on_Asset
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to ma ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Pulsing-scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity, Flighting.
Protective_Warr
see Warranty, Express Warranty, Implied Warranty, Promotional Warranty. ...
another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
