Marketing Dictionary

another definition in the dictionary:

Blue_Sky_Laws-legislation intended to prevent sales to gullible investors.

Niche_Marketing-see Concentrated Marketing

Wholesaler_Spon

groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies of scale and to lessen conflict.



see also:

Intangible_Prod
the unobservable characteristics which a physical good possesses, such as style, quality, strength, ...

another definition in the dictionary:

Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.

Oligopsony-a market situation in which there are only a few buyers.

Manufacturers_A
an agent or representative used by manufacturers to supplement or even replace their own sales staff ...

another definition in the dictionary:

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.

Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...

another definition in the dictionary:

Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.

Depth_Selling-see Problem-Solving Approach.

Satisficing
a planning philosophy implying a firm's intention to continue to carry on its present operations in ...

another definition in the dictionary:

Free_Standing_I-brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts.

Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.

Franchise_Exten
see Brand Extension. ...

another definition in the dictionary:

Low_Touch_Servi-customer service characterised by a low level of personal contact with customers, low-touch customer service is primarily automated or provided by vending machines, such as automatic telling machines at banks, self-service petrol pumps at garages, etc. See High-Touch Service.

Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.


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