another definition in the dictionary:
Opportunity_Mat-a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Wholesaler_Spon
groups of retailers formed by a wholesaler into a cordinated marketing system to achieve economies of scale and to lessen conflict.
see also:
Per_Capita_Inco
average income per person in a population. ...
another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Middleman
an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, ...
another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Activity_Quota-a common form of sales assignment, goal or target used to measure a sales representative's performance in relation to his or her selling activities, activities used in this way include total calls made, total sales made, number of new accounts opened, number of displays set up, and so on. Other common forms of sales quotas are unit volume quotas, dollar volume quotas, gross margin quotas and net profit quotas. See Sales Quota.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
Person_Marketin
marketing activity aimed at creating target market awareness, and a favourable opinion, of a particu ...
another definition in the dictionary:
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.
Market_Broadeni
a strategy in which a company looks beyond its existing product to the need or want of the consumers ...
another definition in the dictionary:
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Merchandise_All-of their products.
