Marketing Dictionary

another definition in the dictionary:

Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.

Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.

Wholesaling

the activity of selling to buyers for resale or to further their own business operations.



see also:

Capital_Items
long-lived business assets (buildings, plant and equipment, etc) of a firm. ...

another definition in the dictionary:

Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.

Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.

Less_Than_Carlo
a U.S. term for the freight rate charged by a railroad company when a producer's shipment is less in ...

another definition in the dictionary:

Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.

Material_Manage-a relatively recent organisational trend in purchasing in which some companies combine several functions - purchasing, inventory control, production scheduling, traffic, and the like - into one high-level function under the control of a materials manager.

Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...

another definition in the dictionary:

Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.

Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.

Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...

another definition in the dictionary:

Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.

Maintenance_Sel-generating sales volume from existing customers.

Free_Samples
see Samples. ...

another definition in the dictionary:

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Monopolistic_Co-a market situation in which there are many sellers and many buyers of products which can be differentiated on price and other features. See Oligopolistic Competition, Pure Competition, Pure Monopoly.


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