Marketing Dictionary

another definition in the dictionary:

Account_Represe-a salesperson with direct responsibility for one specific major account or a group of major accounts.

Limited_Line_St-the decision by a producer to offer a lesser number of product variations than is possible. See Full-Line Strategy.

Wholesaling

the activity of selling to buyers for resale or to further their own business operations.



see also:

Attributes
see Features. ...

another definition in the dictionary:

Brand_Familiari-the awareness consumers have of a particular brand.

NQT-abbrev. New Qualitative Technologies

Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...

another definition in the dictionary:

Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.

ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.

Audience_Qualit
a measure of the kind and quality of the target consumers likely to be exposed to the advertisement. ...

another definition in the dictionary:

Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.

R_and_D-abbrev. Research and Development.

Reinforcement
the reward or punishment delivered by a particular response to a stimulus. ...

another definition in the dictionary:

Blanket_Brandin-see Family Brand.

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.


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