another definition in the dictionary:
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Consideration_S-see Evoked Set.
a type of consumer sales promotion in which a free or low-cost gift is offered to purchases of a particular product, the gift is either inside the package of the product or fixed to the outside of it. See Premiums, In-Pack Premium, Near-Pack Premium, On-Pack Premium.
Limited_Problem
buying situations in which a purchaser has had some previous experience but is unfamiliar with suppl ...
another definition in the dictionary:
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Follow_the_Lead-decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known os 'me-too' strategies, minimise the risk of retaliation which might result from an attack, direct or indirect, on the market leader's share. See Breakthrough Strategies.
Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...
another definition in the dictionary:
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.
Corporate_Famil-see Family Brand.
Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...
another definition in the dictionary:
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Puppy_Dog_Close
a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with ...
another definition in the dictionary:
Receiver-the target of a message in the communication process.
Economic_Enviro-factors in the economy, such as inflation, unemployment, interest rates, etc., that influence the buying decisions of consumers and organisations.