another definition in the dictionary:
Payback_Period-the time taken for a new product to recover its investment cost and to generate profits, used as a measure of performance for new products.
Selective_Disto-the perceptual process which occurs when people subconsciously try to make new information fit their old ideas about something. See Selective Exposure, Selective Retention.
Workplace_Selli
a direct-selling strategy in which manufacturers sell their products to consumers at their place of work, for example, Avon employs working women to sell its cosmetics in their offices.
see also:
Profit_Maximisa
see Current Profit Maximisation. ...
another definition in the dictionary:
Affordable_Meth-see All-We-Can-Afford Method.
Inventory-finished goods stored in a warehouse.
Budgeting
the process of financial planning of income and expenditure for the firm's various activities - mark ...
another definition in the dictionary:
Regional_Brands-manufacturers' brands sold only in certain regions.
Entry_Barrier-see Market Entry Barrier.
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
another definition in the dictionary:
Selling_Proposi-see Unique Selling Proposition.
Advertising_Ela-measurements of the effect on other marketing variables of various levels of advertising expenditure, for example, measurement of the effect of high levels of advertising on consumer perceptions of price, or the measurement of the low levels of advertising on consumer perceptions of product quality.
Department_Stor
a large retail store offering a wide variety of goods in different departments. See Full-Line Depart ...
another definition in the dictionary:
ABC_Inventory_A-the classification of goods held in inventory according to sales volume, the classification is used primarily to determine stock location within the warehouse.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
Automatic_Merch-the selling of goods by use of vending machines.
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
