another definition in the dictionary:
AARDS-abbrev. Australian Advertising Rate and Data Service.
Expected_Value_-see Expected Return Model.
a direct-selling strategy in which manufacturers sell their products to consumers at their place of work, for example, Avon employs working women to sell its cosmetics in their offices.
Correlation_Tec
a range of statistical techniques used to discover relationships between diverse elements in a marke ...
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Deregulation-the complete or partial removal of government control and restrictions relating to a specific business activity or industry.
Customer_Panels-see Focus Group.
SKU
abbrev. Stock-Keeping Unit. ...
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ASIC-abbrev. Australian Standard Industrial Classification.
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Starch_Readersh
a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that tim ...
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Informative_Adv-advertising intended to inform rather than to persuade or remind.
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...
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Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Stabilising_Pri-a price set for a product with the intention of keeping prices steady within an industry in order to avoid a price war.
Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespe ...
another definition in the dictionary:
Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.