another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.
World_Brand
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, Marlboro. See Global Brands.
see also:
Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...
another definition in the dictionary:
Hold_Strategy-a course of action appropriate for a product (usually in the decline stage of its life cycle) in which a company decides to hold by keeping expenditure on it to a minimum to maximise the return before having to delete it from the line. See Harvest Strategy.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...
another definition in the dictionary:
Missionary_Sell-selling in which the salesperson's role is to inform an individual with the power to influence others to buy a product, rather than to make a direct sale to that person, a missionary salesperson is also known as a Detailer.
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Extensive_Probl-buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers, also called Extensive Decision Making. See Limited Problem Solving, Routine Problem Solving.
Brand_Protectio
legislation forbidding other firms from using a company's registered brand names or brand marks with ...
another definition in the dictionary:
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...
another definition in the dictionary:
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Media_Schedule-a plan which outlines when and how often a company will advertise.
