another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
a global brand, a brand that sells in many different countries. For example, Coca-Cola, McDonald's, Marlboro. See Global Brands.
Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
ROI
abbrev. Return on Investment. ...
another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Curbside_Sales_
informal coaching or training of a sales representative by a supervisor in the field. See Buddy Syst ...
another definition in the dictionary:
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Benefit_in_Rese-see Incentive Close.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Observation_Met-an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Action_Plan
see Action Program. ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.