Marketing Dictionary

another definition in the dictionary:

Deployment-the configuration or arrangement of a sales force into territories on some logical basis.

Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.

Worldwide_Adapt

a strategy used in global marketing in which slightly different variations of a product are sold in each country, using promotion and distribution strategies which have also been modified to suit the particular needs of each country.



see also:

Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...

another definition in the dictionary:

Employee_Poachi-the act of enticing key employees from one competing firm to another.

Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.

Sampling
a promotional activity in which consumers are allowed to experience a good or service free of charge ...

another definition in the dictionary:

Publicity-corporate or product promotion that is obtained free of charge.

EOQ-abbrev. Economic Order Quantity.

Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in ret ...

another definition in the dictionary:

ADI-See Area of Dominant Influence.

Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.

Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...

another definition in the dictionary:

Compensation-remuneration for work done on behalf of another.

Private_Label-see Private Brand.

Contract_Rate
a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes cal ...

another definition in the dictionary:

Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.

Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.


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