another definition in the dictionary:
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
Young_Marrieds
an early stage in the family life cycle, the 'young marrieds' group is often targeted by marketers as it is financially well-off and keen to spend, especially on durables. See Family Life Cycle.
see also:
Manufacturers_R
see Manufacturers' Agent. ...
another definition in the dictionary:
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Mail_Order_Whol
wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve ...
another definition in the dictionary:
Price-the value agreed upon by the buyer and the seller in an exchange, one of the four controllable variables (with product, promotion and place) of the marketing mix. See Marketing Mix.
DMA-See Designated Marketing Area.
Advertising_Ela
measurements of the effect on other marketing variables of various levels of advertising expenditure ...
another definition in the dictionary:
Sampling_Unit-the individual members chosen from a total population as respondents in a marketing research study.
Marketing_Commu-the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well as the unsystematic (unplanned) promotion by a firm of its products to its markets.
BEP
abbrev. Break-Even Point. ...
another definition in the dictionary:
Indirect_Denial-handling a buyer's objection by initially admitting the validity of the objection in order to maintain rapport but then offering evidence to rebut the objection, sometimes referred to as the 'Yes, but... Method.' See Objections.
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Special_Event_P
reducing prices in retail stores at certain times of the year (e.g. immediately after Christmas) to ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
