Marketing Dictionary

another definition in the dictionary:

Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.

Reinforcement-the reward or punishment delivered by a particular response to a stimulus.

Yuppie_Puppies

see Baby Bouncers.



see also:

Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...

another definition in the dictionary:

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.

Regional_Shoppi
a major retail shopping complex serving a distinct geographic area of a city or state, housing at le ...

another definition in the dictionary:

Full_Function_M-see Full-Service Wholesaler.

Just_In_Time_Pu-see Just-In-Time Inventory System.

Singles_Market
a market segment, regarded as both a lifestyle and a demographic category, which includes widowed an ...

another definition in the dictionary:

Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

List_Brokers
firms which compile and sell mailing and prospect lists. ...

another definition in the dictionary:

Deceptive_Adver-advertising intended to deceive consumers with false or misleading claims.

Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.

Non_Family_Hous
singles and non-related individuals living together, the increase in the number of non-family househ ...

another definition in the dictionary:

FOC-abbrev. Front-of-Counter.

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.


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