another definition in the dictionary:
Discount_House-a retailer specialising in consumer durables and soft goods, attracting customers with low prices, typically, discount houses operate on low mark-ups and offer a minimum of customer service.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
a method of budgeting in which past sales and previous expenditure levels are ignored, the company formulates its profit goals, determines the actions that will be required to achieve its goals, and estimates the expenditures that will be necessary to carry out the actions.
Group_Selling
a selling situation in which a salesperson presents a product or product range to a group of buyers ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Oligopsony
a market situation in which there are only a few buyers. ...
another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Access_Barriers
factors such as tariffs and legal restrictions which reduce the size of a market by preventing poten ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Market_Testing
introducing a new product and marketing program into a market on a limited basis in order to test bo ...
another definition in the dictionary:
Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
Service_Mix-the range of services offered by a services marketing company.
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).