another definition in the dictionary:
Promotional_Sto-merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, also referred to as Seasonal Stock.
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Zero_Based_Budg
a method of budgeting in which past sales and previous expenditure levels are ignored, the company formulates its profit goals, determines the actions that will be required to achieve its goals, and estimates the expenditures that will be necessary to carry out the actions.
see also:
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes pl ...
another definition in the dictionary:
Adoption-the choice of one product over another.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
Cultural_Divers-the range of different value systems existing in a multicultural society.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Industrial_Mark-the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called Business-to-Business Marketing.
Down_Market_Con
consumers who habitually look for, and purchase, low-priced rather than more expensive products. See ...
another definition in the dictionary:
Brand_Leveragin-broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Consumer_Sales_
excluding advertising, personal selling and publicity - intended to motivate potential purchasers of ...
another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
