another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
see Direct Marketing Channel.
Market_Factor
any external variable affecting the level of a company's sales. ...
another definition in the dictionary:
Ceiling_Price-see Price Ceiling.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Production_Good
a classification of industrial goods, goods purchased by industrial firms for use in the manufacture ...
another definition in the dictionary:
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Compensation
remuneration for work done on behalf of another. ...
another definition in the dictionary:
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
Mental_States_A-see Formula Approach.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Bar_Code-an arrangement of lines and spaces in code form used to identify a product by style, size, price, quality, quantity, etc. The code, read by a scanning device, is used in marketing decision-making, including stock control and inventory level adjustment.
Intensive_Growt-growth opportunities related to a company's current operations, intensive growth opportunities are market penetration, product development and market development.