Marketing Dictionary

another definition in the dictionary:

Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.

Paretopoly-a market situation in which there are a few large sellers and many smaller ones.

Zero_Level_Chan

see Direct Marketing Channel.



see also:

Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...

another definition in the dictionary:

Odd_Pricing-pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.

Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.

Introductory_St
the first stage in the life cycle of a successful product, the product wins acceptance relatively sl ...

another definition in the dictionary:

Special_Rate-see Commodity Rate.

Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.

National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...

another definition in the dictionary:

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Reusable_Contai-a type of consumer sales promotion in which potential customers are encouraged to buy a particular product because it is packaged in a container that can be used for some other useful purpose when empty.

Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...

another definition in the dictionary:

Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.

Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.

Oligopsony
a market situation in which there are only a few buyers. ...

another definition in the dictionary:

Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.

Deployment-the configuration or arrangement of a sales force into territories on some logical basis.


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