another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
a pricing method in which all customers within a defined zone or region are charged the same price, more distant customers pay a higher price than those closer to the company's despatch point. Also called Multiple Zone Pricing. See Geographic Pricing.
Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Business_To_Bus-see Industrial Marketing.
Bagman
an eighteenth century term of British origin for a salesperson. ...
another definition in the dictionary:
Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...
another definition in the dictionary:
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...
another definition in the dictionary:
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.