Marketing Dictionary

another definition in the dictionary:

Class_Rate-the standard charge for the shipment of goods by a carrier.

Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.

Zone_Pricing

a pricing method in which all customers within a defined zone or region are charged the same price, more distant customers pay a higher price than those closer to the company's despatch point. Also called Multiple Zone Pricing. See Geographic Pricing.



see also:

Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...

another definition in the dictionary:

Reorder_Level-see Economic Order Quantity.

Business_To_Bus-see Industrial Marketing.

Bagman
an eighteenth century term of British origin for a salesperson. ...

another definition in the dictionary:

Lifestyle-an individual's way of life as shaped by his or her interests, attitudes and opinions.

Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.

Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...

another definition in the dictionary:

Brand_Monopoly-a circumstance in which a particular brand dominates a market.

New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.

Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...

another definition in the dictionary:

Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.

Mass_Media_Adve-advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.

Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...

another definition in the dictionary:

Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.

Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.


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