another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
Zone_Pricing
a pricing method in which all customers within a defined zone or region are charged the same price, more distant customers pay a higher price than those closer to the company's despatch point. Also called Multiple Zone Pricing. See Geographic Pricing.
see also:
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...
another definition in the dictionary:
Contests-a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by the offer of prizes of cash or merchandise to be won in a competition. See Sales Promotion.
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Intensive_Growt
growth opportunities related to a company's current operations, intensive growth opportunities are m ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...
another definition in the dictionary:
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Canned_Approach-see Stimulus-Response Approach.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
ASC
abbrev. Advertising Standards Council. ...
another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Competitive_Equ-a market situation of relatively stable competitive position and activity.
