another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.
Fishyback
a term used in the physical distribution of goods to refer to a system of transportation requiring t ...
another definition in the dictionary:
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Laboratory_Test-see Accelerated Test Marketing.
Retail_Image
the perception that consumers have of a particular store and of the experience of shopping there. ...
another definition in the dictionary:
Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.
Sales_Managemen
the process of planning, organising, controlling and evaluating the activities of the sales force. ...
another definition in the dictionary:
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Multidimensiona-a multivariate statistical technique concerned mainly with the relationships, differences, similarities, interaction, substitutability, etc. among behavioural data.
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.