another definition in the dictionary:
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Absolute_Produc-a new product introduction which does not manage to recover its production and marketing costs, the company incurs a financial loss.
Gross_Margin-see Gross Profit.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.