Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.

Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.

Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.

Cultural_Divers-the range of different value systems existing in a multicultural society.

Selective_Perce-see Selective Exposure.

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