another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.
Corporate_Spons-a form of below-the-line advertising in which a corporation offers funding to a group, association, sporting body, etc. in return for a range of promotional opportunities. See Below-the-Line Advertising.
Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.