Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.

Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.

Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.

AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.

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