Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Consumer_Non_Du-a classification of frequently purchased consumer goods, non-durables are items which are consumed in one use or a few uses, expendables. Consumer non-durables are further sub-divided into packaged and non-packaged goods. See Consumer Durables, Packaged Goods, Non-Packaged Goods.

Proxemic_Commun-a form of nonverbal communication or body language in which messages are conveyed from one person to another by the changing space that separates them during a conversation. See Kinesic Communication, Nonverbal Communication, Tactile Communication.

Prospect-a potential customer. See Sales Leads, Suspect.

Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.

Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.

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