another definition in the dictionary:
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
Primary_Demand-demand for a product class rather than for a particular brand within the class.
Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.
Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.
Product_Differe-an approach to marketing in which a company disregards market segmentation but produces goods and services that are different from others on the market.