another definition in the dictionary:
Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Informative_Adv-advertising intended to inform rather than to persuade or remind.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.