another definition in the dictionary:
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
Choice_Set-the final set of brands from which a consumer makes a purchase choice after some brands in the awareness set have been considered and rejected. See Awareness Set.
Concentrated_Ma-a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on serving one segment of the market, also called Niche Marketing.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Routine_Rebuy-see Straight Rebuy.