Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.

Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.

Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.

Mental_States_A-see Formula Approach.

Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.

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