another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Mental_States_A-see Formula Approach.
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.