another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.