Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Price_Lining-pricing different products in a product line at various price points, depending on size and features, to make them affordable to a wider range of customers.

Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.

Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.

Diseconomies_of-see Economies of Scale.

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