another definition in the dictionary:
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.