another definition in the dictionary:
Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.