another definition in the dictionary:
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.
Competition-see Competitors.
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.