Marketing Dictionary

See the Letter:

A B C D E F G H I J K L M N O P Q R S T U V W Y Z

another definition in the dictionary:

Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.

Social_Risk-concern or uncertainty in the buyer's mind that the purchase of the product under consideration will not be approved of by others. See Risk.

Competition-see Competitors.

Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.

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