another definition in the dictionary:
People_Based_Se-services in which people, rather than equipment or machinery, play the major role in delivery, for example, people play the major role in the delivery of financial planning services. See Equipment-Based Services.
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Motivation-that which provides the inner drive for a person to act.